Recent trends and new directions in business anthropology: Cross-cultural perspectives and global challenges

Abstract (English)

This roundtable brings together scholars to explore emerging trends and critical issues within the field of
business anthropology. By sharing insights from diverse cultural and institutional contexts, the session will
foster dialogue on how anthropological research can respond to current global challenges in business, such
as sustainability, organizational culture, and consumer behavior. The discussion aims to identify new spaces
for interdisciplinary collaboration and applied research.